I am a multidisciplinary Design Lead and ACD with over 12+ years of industry experience. I work alongside and manage a team of exceptionally talented designers, using my expertise and insights to enhance their skill sets and turn them into world-class designers. With a knack for critical thinking and creative problem-solving, I take a holistic approach to every project, ensuring brand consistency and high-quality standards that drive business results.
I'm currently part of the creative leadership team at Taco Bell's internal creative agency, TBC. My experience includes design, brand identity, social media, digital, innovation, strategy, internal communications, and management, with a focus on merchandising POP and campaign development.
My significant accomplishments with the brand include contributing to Taco Bell's rebranding of their visual identity and strategy, the relaunch of Live Mas 2.0, development of their base packaging suite and grocery line, and award-winning creative campaigns like the massively successful Mexican Pizza relaunch.
My willingness to be hands-on demonstrates my passion for design as well as my commitment to keeping up with creative trends and the latest technology. I aim to be a creative leader who inspires and sets an example, allowing each individual to be their authentic self and produce the best work possible.