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Contributions
Art Direction, Ecommerce, Experiential Design
Taco Bells CPG grocery line was in need of a refresh. Amongst a sea of sameness down aisle 7, we delivered on a design system that stayed true to the brand aesthetic and shining a spotlight that differentiates us from our competitors.
Contributions
Design, Art Direction
Every summer, Taco Bell releases a limited edition 'Summer of Freezes' cup design to promote our frozen beverage treat.
Contributions
Design, Creative Direction, Art Direction
We created elevated packaging for Taco Bell's premium Steak Doubledilla. Since Millennials take more pride in being fancy-ish than in actually being fancy, we redefined what luxe meant by marrying a simple craft box with a Great Gatsby–inspired design and playful copy. Diners can punch out a perforation on the top of the box in case they need a coaster to complete their fancy-ish dining experience
Awarded Comm Arts Award of Excellence
Contributions
Design, Art Direction