Taco Bell partners with renowned street artist Ricardo Gonzales, creator and designer of 

IT'S A LIVING, to create window art that embodies the spirit of Taco Culture: Creativity, collaboration staying true to your roots, being inspired by what's around you and playfully experimenting to creating something that's grounded, yet totally new. 

Contributions 

Creative Direction, Art Direction

Taco Bell is shifting dining perceptions to keep up with our ever evolving demographic - the eternal 25 year old - and are making strides to update the photographic visuals that best represent our food in order to trigger an emotional sense of crave-ability. Real Crave leans heavily into the brands core product attribute - Crunchy, Cheesy, Saucy and Spicy. And with the Gen Z mindset of genuine authenticity, Taco Bell is moving away from pretty and plastic to real and authentic. This Real Crave window campaign is the first proof point of whats to come in the order zone and menus, digital, social and broadcast.

Contributions

Design, Creative Direction, Art Direction

Driven by the demands from our loyal fanbase, the relaunch of the beloved Mexican Pizza campaign is one of the brands most successful  to-date. The creative, which represents the brand in a celebratory way, restarted what it means to 'Live Mas'. The campaign initiatives include partnerships with epic influencers like Doja Cat, Dolly Parton, and Grammy award winning composers Barlow & Bear featured in the 'Mexican Pizza the Musical'. The campaign was awarded 'Top 2 Ad of the Year' for 2022.

Contributions

Creative Direction, Art Direction, Photography Art Direction, Design

This window campaign celebrates the brand at its core with what makes it inherently Taco Bell, it's Mexican inspired food and product innovation. From the self-proclaimed invention of the Crunchy Taco and Crunchwrap Supreme to the variety of refreshing freeze flavors including the Mtn. Dew Baja Blast, this creative is a reminder of why Taco Bell  remains in the forefront of creativity.

Contributions

Creative Direction, Art Direction

Unlike most QSR, Taco Bell offers a variety of the freshest ingredients which opens the doors to the development of the most innovative food products that's no where short of creativity and imagination. From the iconic Chrunchwrap to the fan favorite Beefy Crunch Burrito, the combination of ingredients are endless. To celebrate the brand, this window campaign displays those ingredients in a playful and artistic way that stops passer-bys, enticing them to come in and eat at Taco Bell.

Contribution

Concepting and Design, Art Direction, Prop Styling